Azamba Consulting Group to re-energize TechnoTropic LLC a leading SageCRM (SageCRM) add-on developer.

CHICAGO, IL -- Effective as of April 4^th, 2011 - Azamba Consulting Group has taken over operations of TechnoTropic LLC including marketing, sales, support and future development.

TechnoTropic is a leading developer of third-party Sage CRM add-ons. TechnoTropic is the creator of the Accounts Receivable Collection Manager add-on for SageCRM - a widely used add-on that facilitates receivables collection management for Sage CRM and Sage ERP Accpac users. TechnoTropic also developed the highly beneficial Sage CRM Productivity Pack and the quick and easy to use ProjectEase project management, time and expense tracking application.

Azamba owner Peter Wolf stated "It was a natural evolution to combine our Sage CRM expertise with a product based company. Our intention is to provide additional third-party applications and productivity enhancements to Sage CRM customers to help them increase their return on investment. Over the coming months, we will be introducing new, innovative ideas with products and pricing to provide people more ways to benefit from Sage CRM."

As a partner-friendly organization, Azamba offers attractive partnering opportunities to other Sage resellers that may want to present TechnoTropic products to their prospects and customers. Mr. Wolf added, "85% of our consulting business comes from working with other partners. We understand the importance of a win-win-win relationship for the customer, their Sage partner and us and we will continue to support partners with promoting SageCRM to their prospects and customers."

Azamba is making additional investments to strengthen the TechnoTropic brand and provide more of the same, high quality, easy-to-use Sage CRM add-ons.

About Azamba Consulting Group

Founded in 2007, the Azamba mission is to help organizations become more profitable through the effective and efficient usage of Sage CRM. As the leading Sage CRM Solution Provider in North America, Azamba has more certified SageCRM consultants on staff than any other Sage reseller. Azamba has completed over 275 successful client implementations ranging from small, "Mom 'n' Pop" shops to Fortune 500 companies and offers a wide variety of Sage CRM related services including QuickStart Installation Programs, Boost Training Classes and CareTaker Unlimited Annual Support among others. With a 99.8% retention rate, Azamba delivers on the promise of long lasting and reliable relationships with clients and partners. Please visit www.azamba.com

About TechnoTropic

TechnoTropic LLC is a leading developer of third-party Sage CRM add-ons. TechnoTropic enhances the Sage CRM platform by extending the software into new vertical markets and providing general purpose productivity tools such as the Accounts Receivable Collections Manager for SageCRM. By using TechnoTropic SageCRM add-ons and development tools, you can maximize your investment in Sage CRM. Please visit www.technotropic.com

Contact Information

Peter Wolf

President

Azamba Consulting Group

www.azamba.com

Phone: 866.923.9444

Twitter: www.twitter.com/azambainc

Blog: ignite.azamba.com

LinkedIn: www.linkedin.com/in/azambainc

Facebook: www.facebook.com/peter.a.wolf