Why MSP’s Should add CRM to their Solution Portfolios
We’re entering a new era in CRM. All the old reasons for customers buying CRM are still valid. But the advent of AI is making the case for renewed interest in CRM. To modify an adage, “If it’s interesting to my customers, then it is fascinating to me!”. AI is...
Boost Your MSP Earnings with Strategic Partnerships
Time is money, we’ve been told since childhood. The idea is that people should focus their attention on the things that bring value to them, and avoid the things that don’t. Since time is a precious resource, it makes sense to try and maximize its utility as it’s the...
CRM Launch in 5 Weeks – Get Results Fast!
The Growing Importance of CRM CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results....
4 Key Principles for CRM Success
Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with...
Do This to Avoid Wasting Time and Money With Your CRM
CRM as the Backbone of Competitive Advantage Investing in a CRM system can either significantly boost your business or, conversely, fail to meet expectations. Enhancing sales growth, operational efficiency, productivity, customer retention, and responsiveness are...
Adding CRM to Your Solution Offering – Not Just a “Nice to Have”
Many MSP’s hesitate to add non-infrastructure solutions to their offerings. There are a lot of reasons for this: Lack of experience with the solution Fear of losing focus on the vital infrastructure solutions that make up the core offerings Uncertainty over the...
5 Reasons MSP’s Should Care About CRM
Every MSP cares about their customers. Reliability. Trustworthiness. Committed. These are the attributes that MSPs want to reflect back to their customers. In an earlier I post I talked about the pain that many customers are feeling because of a CRM install gone bad....
CRM Made Easy For Partners – The Azamba Difference!
Simplified CRM Every large tech company must have processes to make sales and marketing programs work. You obviously can’t have different ways of doing things all the time, so the need for process is important. But it sure can be tough for partners to navigate. This...
How Microsoft Dynamics 365 CRM is CRUSHING Salesforce
Choosing the right CRM is a pivotal decision for any business, especially for small to medium-sized enterprises seeking to streamline operations and enhance customer relationships. When it comes to selecting between leading CRM solutions like Salesforce and Microsoft...
5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful
2024 will be the year of customer retention. Many are forecasting choppy economic waters ahead so it’s incumbent for Managed Service providers to protect their business. At Azamba, we think that partners have a golden opportunity to increase their margins while...
Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value
MSP’s are naturals at P2P (Partner-to-Partner) sales. Many providers are used to teaming up with the sales teams from the vendors that they normally work with to win new opportunities and grow their customer base. It’s in the DNA of channel organizations. But true P2P...
4 Proven Tricks to Supercharge Your CRM Success!
In today's rapidly evolving business landscape, companies invest heavily in CRM systems to streamline their operations and enhance customer interactions. However, success in implementing a CRM isn't guaranteed. I had a recent call from a frustrated prospect who had...
The CRITICAL Mistake Companies Make After Implementing CRM!
Implementing a CRM system is not a one-and-done task; it's a continuous journey that transforms the way businesses operate. In this article, we'll explore the purpose of CRM and why it's essential to view it as an ongoing process rather than a destination. The...
Plain and Powerful: A Blueprint For Effective CRM
In the world of CRM, success often lies in the art of simplicity. Today, we're delving into the concept of the MVP, not the Most Valuable Player in sports, but the Minimum Viable Product in the realm of CRM. It's a strategy that forms the cornerstone of a successful...
P2P – Big Footprint, Small Shoe Size
In the debate over tech generalists vs tech specialists, specialists often rule the day. But that doesn’t mean that an MSP must stay in their corner while all the other business goes by. P2P is a business approach that stresses working collaboratively with other...
3 Ways to Get the Most Out of Your CRM (and 1 Way to Ensure Success!)
Get the Most Out of Your CRM In today's fast-paced business landscape, implementing a CRM system is more crucial than ever. However, the key to reaping the benefits of CRM lies not just in its installation but in making it a long-term transformative engine for your...
Microsoft Partners’ Quest: Discovering Opportunities in the Digital Landscape
It's a mystery. Imagine that you’re a traveler. You are on a journey through an unfamiliar environment, with no map and only a flashlight to guide you. On this journey, you must find items of significant value. If you don’t find them, your journey ends in failure. Now...
Behind the Scenes of a Hassle-Free CRM Partnership
There’s a very common MSP origin story out there that is just fascinating.It starts with someone maybe 20 years ago who found themselves repairing laptops and desktop computers for friends and family at their kitchen table. After a while, this person listened to all...