Meet Sales Quotas with Mobile CRM


Research shows compelling evidence demonstrating that salespeople at companies with mobile CRM meet sales quotas about 65% of the time compared to 22% of sales representatives at companies without the same technology.

Mobile CRM helps organizations deliver on the goals of their CRM initiative through increased revenue, improved productivity, and greater customer satisfaction and loyalty.

While productivity and loyalty are softer metrics to measure, the return on investment, especially within field-sales-focused organizations, will ultimately be measured in terms of revenue realized.

For example, working towards a productivity goal, if a 10-person sales force can be made 10 percent more productive through mobile CRM by driving greater efficiency around key sales tasks and activities or by allowing quicker follow-up on leads, the sales force has virtually been increased to 11, without an additional headcount or associated expenses.

Similarly, for customer loyalty, if customer churn can be reduced by 10 percent through better service and response, the organization is no longer replacing existing customers with new customers, but effectively gaining and building the customer base at an accelerated rate.

When measured against the potential for fully realizing your CRM goals and ultimately increasing revenues, the payback for an investment made in mobile CRM can be measured in months for most organizations.


To learn more about the advantages, benefits, challenges and considerations:

Download the Mobile CRM: Advantages, Benefits, Challenges and Considerations white paper today.

And, you can view the Mobility and CRM on-demand webinar here.