launchpad Articles

Plain and Powerful: A Blueprint For Effective CRM Software

The secret to CRM success? Keep it simple. A lot of businesses try to do everything at once and end up overwhelmed with a system no one wants to use.   That’s why starting with the Minimum Viable Product (MVP) is the way to go. Focus on the essentials, get your team on board, and see real value...

How Constant Iteration Leads to CRM Success | CRM Strategy

How To Make CRM Stick CRM should be the engine that drives your business forward, not a tool you install and forget about. Some think that CRM is a one-off project and that all the work ends at launch then quickly see a drop off in value once it's live. It happens more often than you think.  No...

Go Slow for Faster CRM Adoption? | CRM Strategy

How Slowing Down Helps You Win Faster with CRM If you’re just starting with CRM or switching from another system, the pressure to move fast can be intense. You want results now. More visibility, faster sales, and better performance. And you certainly don't want to fall behind your competition...