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Customer Relationship Management (CRM)

Sage CRM is far more than just a software application. It is a business solution that gives you the ability to track, understand and respond appropriately to your prospect and customer requests and inquiries. Sage CRM gives you the ability to track every interaction with your potential or existing customers across your entire business.

Check back often! We add new videos, demonstrations, guides, and case studies regularly to help you evaluate whether Sage CRM is a good fit for your sales team.

Sage CRM Demonstration

See how Sage CRM can help you meet your business goals in this system walkthrough and demo!

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Integrate Sage 100 with Sage CRM

Unleash the power of real-time integration between Sage 100 and Sage CRM software and respond to customers faster.

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Manage Receivables Effectively with Sage CRM

Prevent errors, increase efficiency, and get Sales and Accounts Receivable on the same page within Sage CRM!

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Why Sage CRM?

Imagine being able to drive your top line revenue by converting more new prospects to customers and keeping current customers coming back, and improve your bottom line by being far more efficient.

Sage CRM helps you do both. Sage CRM is designed to help you improve how you interact with your customers and prospects, and will help to improve your business processes.

With Sage CRM, routine tasks are easier and more consistent, giving your customers and prospects an experience that makes them want to buy from you.  

Find out why Sage CRM is used every day by more than 14,000 organizations in 70 countries to manage their sales, marketing and customer service activities!

Accelerate Sales

Increase your effectiveness as you track all sales opportunities from lead generation to close.

Targeted Marketing

Easily plan, execute and evaluate your marketing programs.

Outstanding Service

Exceed your customer’s expectations with excellent customer service and support.

Mobile CRM

Access customer information anytime, anywhere, from any device.

Social CRM

Maximize customer contact using social media channels and monitoring

System Integration

Get the most from your data by connecting CRM with Accounting and other business solutions

Sage CRM Custom Development Resources

The following pages and guides will help you master Sage CRM custom development and modify the system in a proven, reliable manner.

  • Sage CRM Custom Development Tips. Check out this grab bag of tips and tricks on how to do common Sage CRM customizations. 
  • Sage CRM Tables Overview. Read up on how Sage CRM Tables are setup and configured and best practices to modifying them to reach your goals. 
  • Master .NET Web Controls for Sage CRM. Find out more about using .NET Web Controls to create rich, powerful customizations for Sage CRM.
  • Sage CRM and AJAX. Discover the power that AJAX brings to your Sage CRM development with a simple and useful example exercise.
  • Essential jQuery for Sage CRM Customization. Sage CRM custom development goes to the next level when you tap into the power of jQuery.
  • jQuery Showcase. Custom Sage CRM code examples using jQuery – designed to give you ideas for your own Sage CRM development.
  • Component Manager Guide. If you want to customize your Sage CRM system in a consistent and dependable fashion and create easy-to-replicate and transfer code, you’ll want to use the Component Manager.
  • Essential Debugging Tools. These tips, tricks, and tools are essential to debugging your Sage CRM customizations and troubleshooting your custom Sage CRM code.

Ensure your Sage CRM rollout is a success with a proven implementation methodology by Azamba!

Money-Back Guarantee

We’ve helped hundreds of small and medium-sized businesses like yours succeed with Sage CRM, and we back up our work with a 100% money-back guarantee!

Sage CRM Learning Portal

Find the shortest path to successful CRM adoption and sustained success with learning paths designed specifically to meet the needs of everyone in your organization!

Anytime Training Videos

Watch and re-watch our team of experts as they guide you through your new Sage CRM system. Learn what you need when you need it and at your own pace!


Timeline & Checklists

Your implementation timeline keeps you setting and achieving goals and helps prevent scope creep, and new user and new hire checklists make it easy to train your team!

Ready to learn more?

Schedule an intro call with Peter Wolf to learn what Sage CRM can do for your business!

Peter Wolf is the president and founder of Azamba. He has spent the last 18 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.