5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful
2024 will be the year of customer retention. Many are forecasting choppy economic waters ahead so it’s incumbent for Managed Service providers to protect their business. At Azamba, we think that partners have a golden opportunity to increase their margins while...
Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value
MSP’s are naturals at P2P (Partner-to-Partner) sales. Many providers are used to teaming up with the sales teams from the vendors that they normally work with to win new opportunities and grow their customer base. P2P continues to be an effective form of generating...
Key Strategies for a Successful CRM Adoption | CRM Strategy
CRM Success Starts with Strategy, Not Software Imagine spending months and thousands of dollars on CRM, hoping it would finally make your day-to-day easier. For most businesses, that never happens. With failure rates as high as 70%, many don’t even come close to...
The Mistake Companies Make After Implementing CRM!
CRM Isn't A 'Set It and Forget It' System You might think that the work with CRM is done after implementation, but that’s one of the biggest and most expensive mistakes you can make. CRM is NOT a one-and-done task. It's a continuous journey that needs regular...
Plain and Powerful: A Blueprint For Effective CRM Software
The secret to CRM success? Keep it simple. A lot of businesses try to do everything at once and end up overwhelmed with a system no one wants to use. That’s why starting with the Minimum Viable Product (MVP) is the way to go. Focus on the essentials, get your team...
P2P – Big Footprint, Small Shoe Size
In the debate over tech generalists vs tech specialists, specialists often rule the day. But that doesn’t mean that an MSP must stay in their corner while all the other business goes by. P2P is a business approach that stresses working collaboratively with other...
How Constant Iteration Leads to CRM Success | CRM Strategy
How To Make CRM Stick CRM should be the engine that drives your business forward, not a tool you install and forget about. Some think that CRM is a one-off project and that all the work ends at launch then quickly see a drop off in value once it's live. It happens...
Microsoft Partners’ Quest: Discovering Opportunities in the Digital Landscape
It's a mystery. Imagine that you’re a traveler. You are on a journey through an unfamiliar environment, with no map and only a flashlight to guide you. On this journey, you must find items of significant value. If you don’t find them, your journey ends in failure. Now...
Behind the Scenes of a Hassle-Free CRM Partnership
Running a managed service provider (MSP) business is no easy feat. As your company grows, the complexities multiply. You find yourself managing an inconsistent lead flow, juggling multiple roles, and constantly trying to stand out in a competitive market. These...
Go Slow for Faster CRM Adoption? | CRM Strategy
How Slowing Down Helps You Win Faster with CRM If you’re just starting with CRM or switching from another system, the pressure to move fast can be intense. You want results now. More visibility, faster sales, and better performance. And you certainly don't want to...
Top 5 Reasons MSPs Don’t Discuss CRM with Their Customers – And Why They Should
1. MSPs don’t think of it. Who can blame them? MSPs provide so much service, it's hard to keep track. It’s no wonder that many providers tune out anything out of their wheelhouse so they can focus on what they’re explicitly paid to do. But someone is talking to their...
How to Pick THE PERFECT CRM | CRM Strategy
When Is It Time to Look for CRM? Managing customer data through spreadsheets, index cards, or Outlook works—until it doesn’t. It might feel manageable at first, but over time, it slows you down, causes things to slip through the cracks, and eats away at your day. You...
Webinar: Effortless Integration, Maximum Impact: CRM in a Can Meets emfluence
Welcome to episode 9 of our partner webinar series: Partnering For Success – Better Together! In this episode, Sandie Knight and David Cacioppo discuss the seamless integration between CRM in a Can and emfluence. During the webinar, they will go through a demo on how...
Webinar: Accelerate Your Copilot Practice and Marketing
Welcome to episode 8 of our partner webinar series: Partnering For Success - Better Together! In this episode, Erik Frantzen and Larry Zusman will join us to discuss new Copilot offerings. Dynamics 365 partners looking for more revenue from new business and value-add...
Webinar: Navigating Software Licensing for Customer Success – Microsoft Partner Webinar Series
Strategizing Software Licensing for Enhanced Customer Value! Are you a dedicated software reseller looking to supercharge your customers' software purchasing experience? We invite you to our upcoming webinar, where we'll dive deep into the realm of Empowering...
Webinar: Accelerate Your Success: Unleashing the Power of IAMCP Membership
We're thrilled to share some exciting news with you. Our Azamba Partner Webinar Series is back with its sixth episode, titled “Accelerate Your Success: Unleashing the Power of IAMCP Membership ". Mark your calendars for July 26, 2023, at 1 PM EST, because you won't...
Peter Wolf & Copiloting the CRM Journey: Podcast
A Decade of Enterprise Software Evolution and What Lies Ahead for CRMIn a special episode commemorating the 10th anniversary of the "Enterprise Service Podcast," our company president, Peter Wolf, shares invaluable insights into the current state and future of CRM....
Why “Less is More” | CRM Strategy
Why Most Implementations Fall Apart When you’re just starting with CRM or moving from another system, it’s easy to feel like you need to move fast. You want to get the ball rolling and implement everything on your list right away. But that mindset can derail your...