The IGNITE Blog

Small Business CRM Tips and Tricks to Fire You Up!

Bridging the Gap between Sales and Customer Service

We all know that CRM is a great tool for salespeople. They’re able to track their sales, progress their opportunities, et cetera.
What you may not know is that CRM is also great for customer service. CRM helps your customer service team manage their daily workload, and enables them to enter the information they learn on a daily basis into CRM.
With both departments entering information that is then shared across CRM, what CRM can really do is bridge the gap between customer service and sales.

read more