Adding CRM to Your Solution Offering – Not Just a “Nice to Have”

by | Mar 12, 2024 | Microsoft Dynamics 365, Partners

Many MSP’s hesitate to add non-infrastructure solutions to their offerings. 

There are a lot of reasons for this: 

  • Lack of experience with the solution 
  • Fear of losing focus on the vital infrastructure solutions that make up the core offerings 
  • Uncertainty over the contribution that CRM would make to the top and bottom line. 

Today we’re going to look at these roadblocks and see if they stand up to the facts. 

“I don’t know anything about CRM” 

Here’s the good news: You don’t have to! 

With the Azamba partner program, the only thing you have to do is simply ask the customer a few very basic questions. No big Discovery call, no time-consuming assessments, no pre-sales engineers needed. With just a few questions answered, and a warm introduction to the customer, Azamba is able to drive the sales process from this point on! 

“My focus needs to stay on technical developments around my core solutions” 

More good news: With Azamba as Your Outsourced CRM Practice your focus remains exactly where it should be. We are CRM experts and we are focused on all things and new developments in CRM. We’ve got this. And now you do too. 

“Can I really make any money with CRM?” 

Best news of all: Yes, oh my gosh yes, you can make money at this. With Azamba you get the Microsoft Dynamics licensing revenue. All of it. 

And on the services side you get a percentage of every CRM services-related invoice we send the customer.  

How are other partners doing with CRM?  

One Azamba partner has created $750K of net new pipeline within only 6 months of signing on. 

Another Azamba partner has passed $60K/month in net recurring revenue.  

These are real numbers making a real impact on the financials of these partners. But here’s the best part: Azamba is doing 99% of the work. Beyond the initial questions and the coordination of the intro call, the only work left to do is fulfill the licensing. And that’s it! 

More pipeline and revenue are always welcome. But to get this in exchange for so little? That’s not just something to welcome, it’s something to celebrate! 

patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

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