Why MSP’s Should add CRM to their Solution Portfolios

by | Apr 8, 2024 | Microsoft Dynamics 365, Partners

We’re entering a new era in CRM.  

All the old reasons for customers buying CRM are still valid. 

But the advent of AI is making the case for renewed interest in CRM. To modify an adage, “If it’s interesting to my customers, then it is fascinating to me!”. 

AI is bringing new functionalities and capabilities to the CRM world. These aren’t tweaks. These are major advances that promise big benefits for customers. 

The Future Has Arrived 

Automation was always a key benefit of CRM. With the new capabilities advanced by AI, this benefit will only get better! Expect to see more integration of these capabilities into CRM systems going forward. 

Voice integration will be another area where CRM systems will shine. Customers will appreciate how their clients are able to engage with them across several different platforms from text to email to speech, with the CRM keeping the conversations synced and accessible to employees. 

Mobile has been a feature of CRM for some time now, but it can no longer be an afterthought. Instant customer data access is required by sales and service teams to meet the expectations of customers. 

And finally, my personal favorite: Predictive analytics. The huge amounts of data that organizations ingest can now be leveraged into predictive models that allow companies to make more data-driven decisions about where to invest time and resources. 

This is compelling value-add no matter how you slice it.  

It’s the direction of business. 

And it’s what your customers want to talk about. 

It’s a lot, there’s no doubt. Just remember that you don’t have to do this on your own. 

Partnering with Azamba is your path to engaging with your customers on this topic. Azamba knows CRM, and Azamba knows SMB. 

Working hand in glove with you, Azamba will: 

  • Close the sale. Azamba gets it done with an enviable 70%+ close rate on qualified opportunities. 
  • Onboard, train, and support the customer 
  • Give you the opportunity to sell valuable Microsoft Dynamics licenses 
  • Enable access to a recurring revenue stream on the services sold to the customer 

Your customers are going to have these discussions with someone, that is guaranteed. We think they should have them with you. 


patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

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