Chicago, IL – [March 19th, 2025] - Are messy, disorganized notes wasting your team’s time and leaving critical details...
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Powerful New Updates to Accelerate Sales for Microsoft Dynamics 365 CRM Users
Chicago, IL – [March 5th, 2025] – Azamba is excited to announce the release of EZ Buttons 3.1. This powerful CRM...
Azamba releases EZ Buttons 3.0!
Chicago, IL – [November 20th] - We are thrilled to bring you EZ Buttons 3.0, a game-changing update packed with...
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Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value
MSP’s are naturals at P2P (Partner-to-Partner) sales. Many providers are used to teaming up with the sales teams from the vendors that they normally work with to win new opportunities and grow their customer base. P2P continues to be an effective form of generating...
Key Strategies for a Successful CRM Adoption | CRM Strategy
CRM Success Starts with Strategy, Not Software Imagine spending months and thousands of dollars on CRM, hoping it would finally make your day-to-day easier. For most businesses, that never happens. With failure rates as high as 70%, many don’t even come close to...
The Mistake Companies Make After Implementing CRM!
CRM Isn't A 'Set It and Forget It' System You might think that the work with CRM is done after implementation, but that’s one of the biggest and most expensive mistakes you can make. CRM is NOT a one-and-done task. It's a continuous journey that needs regular...
Plain and Powerful: A Blueprint For Effective CRM Software
The secret to CRM success? Keep it simple. A lot of businesses try to do everything at once and end up overwhelmed with a system no one wants to use. That’s why starting with the Minimum Viable Product (MVP) is the way to go. Focus on the essentials, get your team...
P2P – Big Footprint, Small Shoe Size
In the debate over tech generalists vs tech specialists, specialists often rule the day. But that doesn’t mean that an MSP must stay in their corner while all the other business goes by. P2P is a business approach that stresses working collaboratively with other...
How Constant Iteration Leads to CRM Success | CRM Strategy
How To Make CRM Stick CRM should be the engine that drives your business forward, not a tool you install and forget about. Some think that CRM is a one-off project and that all the work ends at launch then quickly see a drop off in value once it's live. It happens...
Microsoft Partners’ Quest: Discovering Opportunities in the Digital Landscape
It's a mystery. Imagine that you’re a traveler. You are on a journey through an unfamiliar environment, with no map and only a flashlight to guide you. On this journey, you must find items of significant value. If you don’t find them, your journey ends in failure. Now...
Go Slow for Faster CRM Adoption? | CRM Strategy
How Slowing Down Helps You Win Faster with CRM If you’re just starting with CRM or switching from another system, the pressure to move fast can be intense. You want results now. More visibility, faster sales, and better performance. And you certainly don't want to...
How to Pick THE PERFECT CRM | CRM Strategy
When Is It Time to Look for CRM? Managing customer data through spreadsheets, index cards, or Outlook works—until it doesn’t. It might feel manageable at first, but over time, it slows you down, causes things to slip through the cracks, and eats away at your day. You...